There are two types of mindsets in the Promotional Products industry. That of a salesperson and that of a marketer.
The Salesperson mindset is driven by product, quantity, turnaround and repeat business. They want to get you to buy stuff. And often. This mindset is quite limited as they’re not necessarily putting your business needs and problems first. Sure, you might get the products you asked for, but you may not be getting the marketing result you desired.
The Marketer mindset is one in which you’re partnering with your Promotional Products supplier and have clear direction of what you’re wanting to achieve. Your supplier works with you to create the solution that is most appropriate and most effective for what you’ve defined.
At ASAP Promo we love to build genuine relationships with our clients, and we’re in it for the long haul. We love to create solutions that work and have a lasting impact on the minds of the customer.
Give us a call to discuss your marketing plans for the rest of 2016. We’re heading to the Hong Kong Gift Fair next month, and it would be great if we could have you in mind when we’re looking to create custom-made promotional solutions.