The Power of a Branded Umbrella

When the weather came in this weekend, we took the opportunity to field-test our branded umbrellas. We like to be confident in the quality of the products we recommend that our clients put their corporate brand or logo to.

Our first stop was the the Takapuna Markets. Wet and wild conditions but we wanted to see how we stood out in the crowd. Did we? Oh yes. Yes we did. (*it wasn't particularly crowded, but you get the point!).

TAKAPUNA MARKET

Then we went for a climb on to a motorway overpass. We had decent wind exposure. The umbrella handled these conditions very well. And the toots from the vehicles passing below suggested that the visibility was good.

Our next stop was exploring aspects of the Auckland Harbour Bridge. There were wind gusts and horizontal rain driving through. I stayed dry. The photographer... not so much. She didn't have an umbrella.

We then made our way to Wynyard Quarter in Auckland's CBD. This is an area that lends itself to fun, discovery, good views and great food. Even in the rain. We parked at the Jellicoe Street Carpark and gatecrashed the other bland, unbranded umbrellas

Our point is this. Winter is coming quickly. And with it, extreme weather. If you're looking for a practical giveaway for your clients or staff, that will put your brand front and centre and won't be discarded, then an umbrella is a fantastic option. There are so many styles and sizes available. Give us a call on 09 973 4352 to discuss what we could do for you and your business.

Handy Hints for Trade Show Giveaways

It’s coming up to trade show and conference season here in NZ. Have you thought about what your business is going to be doing for a branded giveaway when exhibiting?

We came across a great article about how you can get more bang for your buck.

Here are some handy hints for you to consider. Then give us a call. We would love to meet with you and discuss your needs. We’re happy to take all the hard work out of sourcing your promotional products and we thrive on creating solutions for you.

“1. It’s Relevant to Your Business

First off, your promotional items need to be relevant to the products or services your company offers. There should be a strong connection between what your company does and the messaging and/or function of your giveaway. For example, a dry cleaning business may want to distribute pocket packs of lint sheets with their branding printed on each pack. The relationship between the dry cleaner and the promotional item is apparent to event attendees, establishing proper context for the business.

2. It’s Tailored to Your Audience

The next characteristic of effective trade show giveaways is that they are specifically tailored to a company’s target audience. Your promotional items will never appeal to everyone, nor should they. There is a particular group of people who have a need for the products or services you offer. These are the individuals you want to appeal to with your event swag. The more relevant an item is to a given target audience, the more likely those audience members will retain the giveaway.

3. It’s Useful for Attendees

Effective trade show giveaways have another thing in common: they are useful. Their function meets a need or provides a convenience for recipients. Useful swag can attract attention, saving your branded items from being tossed out. In the example discussed above, you’ll notice that the dry cleaner’s lint sheets were not only relevant to the company’s services, they also were highly useful for recipients as well.

A data security company distributing branded data protection sleeves is another good example of an effective giveaway. The item is relevant to the company’s services, it targets an audience of people who are concerned with data security, and it is very useful. In fact, recipients of this gift can protect their personal information from RFID digital pickpockets right away, by sliding their credit cards and IDs into the protective sleeve.”

(Copyright © 2016 TSNN. Excerpts from Emily Long http://www.tsnn.com/news-blogs/3-characteristics-effective-trade-show-giveaway)

Looking for something different and delicious?

Sometimes we come across the most fantastic products that can be used to promote your business or organisation. These fortune cookies are available in 17 flavours, 10 colours and contain a message which can be customised and can include your brand.

What have you got coming up?

Are you exhibiting at a conference or trade show? Are you sponsoring an event? Are you wanting to do something fun for your team?

There are so many ways these can be packaged and delivered to you. Give us a call on 09 973 4352 and let's have a chat about what you're wanting to achieve.